This guidance tool is intended to provide an overview of green market trends using the language, research findings, and market segmentation of U.S. based markets.
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The “Value Chain Cases in the Context of Conservation Marketing and Certification” Workshop and Training, held in Arusha, Tanzania June 25 – 27, 2009 brought together key stakeholders to share successful strategies from horticulture, livestock, forest products, energy, carbon and water sectors.
New and Evolving Web-based Marketing – How to Find a Market Outlet for your Wildlife Friendly Products
This tool provides guidance to accessing web-based and distributor assisted markets for your wildlife friendly and other conservation-based, green products.
The Payment for Ecosystem Services: Developing Forest Carbon Projects in Nepal case study presents basic carbon deal considerations in the Nepalese context, specifically using Community Forest User Groups (CFUGs) in Dolakha as a tangible example of how forest carbon credits and payment for other ecosystem services (biodiversity, water, soil quality, etc.) could be pursued.
This manual documents learning from seven Global Conservation Program (GCP) sites in Asia, Africa and Latin America.
The Conservation Marketing Equation manual is a decision support tool to be used by an individual or project team whose goal is to better understand product development and marketing that promotes conservation and social equity.